30 Incredible Affiliate Marketing Statistics 2023 : Facts About Affiliate Marketing In The U S.

In his professional career he’s written over 100 research papers, articles and blog posts. Some of his most popular published works include his writing about economic terms and research into job classifications. You — the Master Blogging community — are the fuel that motivates me to keep producing quality blog content. Affiliate programs will have to move to other methods of tracking in the near future. Customers respond well to deals based around these fun “holidays” as well as the more traditional ones, and online retailers are increasingly taking advantage of that.

affiliate marketing industry report

This includes the $303.4 million raised specifically in 2021 by software platforms focused on the affiliate marketing industry. Note that according to Crunchbase affiliate marketing companies have raised a total of $1.3 billion from 198 funding rounds overall, year prior to 2022. Statista collected affiliate marketing spending in the United States from 2010 to 2017 and continued with predictions through to 2022.

Affiliate marketing revenue worldwide in 2021, by sector

If you already have a successful website, affiliate marketing can help you make money by doing a lot of the same stuff you were already doing. You could even earn money by promoting Kinsta through our affiliate program. I see the channel is now buzzing with fintech companies that have formed novel ways of delivering tailored deals based on a user’s shopping behavior. And technology partners are providing seamless access to cutting-edge marketing tools for advertisers on a risk-free CPA basis. According to the data, the search volume for “Affiliate Marketing” has been increasing since January 2020, with a peak of 178,996 searches in July 2022, equal to 264%. The data suggests that there is a growing interest in Affiliate Marketing, which could be due to its increasing popularity as an effective digital marketing strategy.

  • Let’s dive into these facts and figures about this lucrative way to both drive sales or, alternatively, make some extra money on the side.
  • And these clicks matter, resulting in 170 million purchases and 63% of affiliate marketers saying they “strongly agree” that affiliate marketing is great for drawing in new customers.
  • This continued in 2021, when US users searched for ”affiliate marketing” 1,305,226 times.
  • Welcome to the inaugural Influencer Marketing Hub Affiliate Marketing Benchmark Report.
  • Despite the overall dominance of some older or more traditional forms of marketing in the industry, this field is generating more and more revenue year after year.
  • According to Taboola, niche dating programs like CougarLife, pay a substantial 80% commission per sale.

Content creators want to know how to make money through affiliate marketing. If you already have a blog, social media presence, or email list, you may already be doing a lot of the work. For example, you can just add a product review blog post to your regularly scheduled articles.

Key Takeaways on Affiliate Marketing

59% stated that they did, clearly understanding how influencers have a readymade audience they can leverage in your affiliate campaigns. Finance is a more consistent sector for affiliates, with most programs paying 35-40%. By 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024. If you are wondering how, you just need to look at his 1.1 million followers on Instagram. In fact, after opening his current account for the first time in just a year, this man acquired hundreds of thousands of followers.

affiliate marketing industry report

It seems that American consumers like to play it safe by diversifying the risk of overpaying for any product or service. Both affiliate marketing and ecommerce, in general, are on the upswing, and that’s unlikely to stop anytime https://www.xcritical.com/blog/why-analyzing-affiliate-statistics-and-reports-is-important-for-a-brok/ soon. In other words, most people on the forum are experienced affiliates who are serious about making money through affiliate marketing. But 59% of brands and marketing agencies also use influencers as affiliates.

Prediction of Exponential Growth in Digital Ad Fraud

On the other hand, just 34% of them are ready to invest to get some return on investment. According to an Affiliate Marketing Benchmark report, 9% of the marketing budget goes to https://www.xcritical.com/ PPC. Typically, companies allocate the same amount for affiliate marketing. Paid display, social media, and traditional marketing take up the highest percentage (a combined 43%).

affiliate marketing industry report

A recent study coming from one of the biggest affiliate networks in the world, Rakuten Marketing, reveals that 9 out of 10 publishers rely on two or more affiliate programs. In most cases, a business requires some costs to establish it, on top of cash flow to purchase or make products for customers. According to affiliate marketing statistics, aside from no need to develop a product, marketers shouldn’t worry about the affiliate program fees. However, if you want to be extremely successful in this job, there is no set number you need to invest in.

Online Dating Sites Pay up to 80% Commission

Further, 10.11% look at the brand awareness possibilities and, in general. Finally, 6.49% tend to consider relevant marketing terms and conditions. Being an influencer in the typical sense of the word isn’t a requirement for affiliate marketing, but you can take some sales hints from successful influencers in your niche. The easiest way to find affiliate programs in your industry of choice is simply to Google

affiliate programs. But that doesn’t mean you can’t be an affiliate marketer in a more obscure niche. All types of brands are looking for affiliates to spread the word about their products.

affiliate marketing industry report

Publishers who have released their income reports include Pat Flynn, who grew his business from $8,000–$100,000 per month, and Adam Enfroy, who makes $200,000 per month. So, you can choose products that fit your niche and that you know your audience will love. In addition to writing your own review for your website, you can use third-party reviews to give your recommendation more weight. Either link to these reviews (which may mean people won’t use your affiliate link to make a purchase) or get permission to embed or screenshot them.

Is affiliate marketing worth it?

The highest share of affiliate marketing revenue comes from the retail industry, with 43%. Suffice it to say that affiliate marketers have the potential to make really good money. This article includes 17 affiliate marketing statistics and what you can learn from them.

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